Are you thinking about all the ways to jam a profitable product down somebody’s throat, or are you thinking, ‘I wouldn’t do that to a loved one. I’m going to act in the client’s best interest’?”

Fred Reichheld, Bain & Co. Fellow and senior advisory partner, poses that question to financial professionals in a recent interview with ThinkAdvisor.

Clearly the latter focus is the right answer, especially if an advisor wants to build client loyalty for the long run, says Reichheld, whom The Economist has dubbed “the high priest of loyalty.”

With Bain since 1977, he founded the firm’s loyalty practice and created its famed Net Promoter System, which measures and manages customer loyalty.

Click here to read the full article from ThinkAdvisor!