Best & Worst BDs for Advisors: J.D. Power — 2021 by Janet Levaux - ThinkAdvisor
Best & Worst BDs for Advisors: J.D. Power — 2021
by Janet Levaux
The latest J.D. Power poll finds that many employee and independent advisors are more satisfied with their firms today vs. a year ago, despite the disruption tied to the coronavirus pandemic.
The average satisfaction level of employee advisors, for instance, stands at 743 (on a 1-1,000 scale) vs. 711 in the 2020 survey — a 5% improvement. Still, four of seven firms in the survey have lower advisor-satisfaction levels in 2021 than in the prior poll.
As for independent advisors, the average level of their satisfaction is now 798, up from 784 last year, representing a 2% jump. Nonetheless, four of eight firms have lower average-satisfaction figures this year.
The J.D. Power poll, which was redesigned last year, measures advisor satisfaction based on six factors: compensation, leadership and culture, operational support, products and marketing, professional development, and technology. This year’s results are based on nearly 3,030 responses collected earlier this year.
