Senior Manager, Marketing

Job Description:

Note: Fidelity will not provide immigration sponsorship for this position.

The Role

Fidelity Charitable has an opening on our Consumer and Product Marketing team for a Senior Manager, Product Marketing. This role will support communications and campaigns across B2C and B2B audiences, including donors, financial advisors, and nonprofits.

You will own and complete marketing initiatives to support new and established products and services, driving engagement, adoption and long-term dedication. This includes developing and implementing coordinated campaigns and lifecycle marketing programs that educate customers and deepen their relationship with Fidelity Charitable.

You will collaborate with business partners in product strategy, and the delivery of offerings and solutions to translate business priorities into clear, effective marketing strategies. This role spans messaging development, campaign execution, and content creation across channels, including web, email, and collateral.

Successful candidates operate with significant ownership and autonomy, thrive in a fast-paced, matrixed environment, and can prioritize multiple demands while delivering high-quality marketing and communications.

The Expertise and Skills You Bring

• Bachelor’s degree required; ideally with a background in marketing or communications/writing.

• Shown success developing and implementing integrated, multi-channel marketing and communications campaigns that drive measurable business outcomes.

• Experience owning the development and execution of marketing strategies that increase awareness, adoption, and engagement across B2C and B2B audiences.

• Proficiency in the end-to-end execution of integrated multi-channel campaigns (email, web, collateral, digital experiences), with high-quality delivery on tight timelines.

• Ability to serve as a marketing subject matter expert, providing strategic guidance and contributing to growth opportunities across the organization.

• Strong writing, editing, and content development skills, with the ability to translate sophisticated products and services into clear, customer-focused messaging across the customer journey.

• Experience supporting product and service marketing initiatives, including campaign strategy, product launches, asset development, and lifecycle communications.

• Ability to handle multiple complex initiatives simultaneously in a fast-paced, matrixed environment, with strong project management and organizational skills and exceptional attention to detail.

• Demonstrated ability to collaborate, influence, and build partnerships across cross-functional teams to drive business priorities and strategic initiatives.

• Data-driven mentality with experience leveraging performance metrics and customer insights to optimize campaigns, engagement, and customer experience.

• Proactive, adaptable approach capable of identifying and driving growth, optimization, and continuous improvement opportunities.

• Proficiency in PowerPoint, Excel, Outlook, Word; experience with Salesforce, Tableau, Workfront, CMS tools, or similar platforms a plus.

• Knowledge of Fidelity, financial services, or philanthropy preferred.
  

The Team

You will be a member of the Fidelity Charitable Marketing Team. We are responsible for marketing campaigns to educate and raise awareness of Fidelity Charitable and donor-advised funds, then to drive product engagement and loyalty after account opening. As part of this dynamic and collaborative team, you will partner across functions to support critical projects and campaigns. Building trust, developing strong relationships, and maintaining a growth mindset are essential to the team's success.

Fidelity’s Onsite Working Model
Fidelity is transitioning to a full-time onsite working model through a phased rollout across regions and roles. Currently, some roles and locations require 100% onsite presence, while others require less. Onsite expectations are likely to evolve as the rollout continues. This transition does not apply to fully remote roles.

Certifications:

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Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.