Posted July 10, 2026
Marketing Assistant
Lane Automotive
Watervliet, Michigan 49098
Full Time
Marketing Assistant
Marketing Assistant Job Description Reports to: Marketing Supervisor Position Summary: The Marketing Assistant provides administrative support to the Marketing Department on a wide range of routine duties and special projects. This role works cross-functionally with the entire organization to ensure the success of marketing initiatives and help deliver compelling content to promote our products and services. Supervisory Responsibilities: The position has no supervisory responsibilities. Key Responsibilities:
Marketing Assistant Job Description Reports to: Marketing Supervisor Position Summary: The Marketing Assistant provides administrative support to the Marketing Department on a wide range of routine duties and special projects. This role works cross-functionally with the entire organization to ensure the success of marketing initiatives and help deliver compelling content to promote our products and services. Supervisory Responsibilities: The position has no supervisory responsibilities. Key Responsibilities:
- Assist with planning, developing, and executing all Lane Automotive initiatives.
- Assist with various routine clerical capacities and coordination of various public relations efforts.
- Assist with development/design of various manufacturers' advertising programs and marketing research projects.
- Assist the Marketing Team with the department budget.
- Assist in media scheduling, proofing, and trafficking.
- Maintain and provide reports for the Marketing Department.
- Establish and maintain a centralized archive of advertising, marketing materials, and communications.
- Maintain project tracking spread sheets and marketing calendars.
- Coordinate event logistics.
- Monitor own work to ensure quality, apply feedback to improve performance, and look for ways to improve and promote quality.
- Attend industry events (Company Events, Trade Shows, and Motorsports Events) as a strong brand representative.
- Work in a team environment.
- Promote and maintain a clean and safe work environment by complying with procedures, policies, training, and regulations.
- Ensure established policies and procedures are followed.
- Participate in continuous improvement project team activities.
- Other duties as assigned.
- Associate degree/Bachelor's degree preferred, or equivalent of 2-5 years of related experience and a high school diploma/GED, required.
- A working knowledge of the automotive aftermarket industry, preferred.
- Ability to communicate effectively (clear and concise) through writing, speaking, active listening, and presentation. Excellent verbal and written communication skills.
- Proficient with Microsoft Office Suite and other job-related equipment and software.
- Ability to approach conflicts with vendors, customers, and colleagues in a constructive manner.
- Ability to develop and foster business relationships.
- Ability to read, analyze, and interpret data.
- Strong quantitative and analytical skills.
- Excellent organization skills and detail-oriented with exceptional critical thinking, multi-tasking, and problem-solving abilities.
- Excellent time management.
- Ability to work both independently, within a team, and cross-functionally with other departments/stakeholders.
- Ability to work with minimum supervision/guidance and must be self-directed.
- Excellent problem-solving skills and sound judgment.
- Willing to participate in Company designated training.
- Must have knowledge of and comply with the policies and procedures contained in the company handbook.
- Must be able to maintain confidentiality.
- Must be able to practice safe work habits.
PI74757ee803a6-3288
