Digital Marketing Experience Lead

Your opportunity

The Marketing Experience Design Team (MXD) sets the standards, patterns, and guidance that help marketing teams deliver consistent, high-quality digital experiences at scale across web, email, mobile app, and social channels. 

As a Digital Marketing Experience Lead, you will help shape how Schwab shows up across digital marketing touchpoints. This role blends UX strategy, experience design, design systems and emerging AI-enabled design processes. You will partner with marketing, content, product, technology, and vendor teams to turn complex experience requirements into clear standards, reusable guidance, and scalable solutions. 

We are looking for a senior designer who can lead independently, build trusted partnerships, and help teams make client-centered decisions. 

What  You'll  Do

• Own and evolve the UX strategy and standards for digital marketing experiences across web, email, mobile app, and  social.
• Translate marketing goals, client needs, content strategy, AI opportunities, and technology considerations into clear experience guidance for marketing teams.
• Create reusable patterns, templates, modules, frameworks, and best practices that help teams deliver faster and more consistently.
• Define and evolve design system guidance, with a strong understanding of components, patterns, accessibility, and channel standards.
• Apply AI tools and workflows to support discovery, synthesis, ideation, content exploration, prototyping, and workflow acceleration.
• Partner with marketing, content, product, engineering, analytics, legal/compliance, vendor, and channel teams to align decisions and remove barriers.
• Influence adoption of standards through practical guidance, stakeholder alignment, communication, and enablement. 

About the Marketing Experience  Design Team (MXD) 

• Defines and unifies digital experience standards across channels to ensure consistency in look, feel, UX, and design practices.
• Sets channel requirements and guidance spanning web, email, mobile app, and social.
• Builds scalable assets, including design systems, templates, modules, reusable components, tooling, and frameworks used by marketing teams at scale.
• Supports a large digital footprint, including approximately 28 websites and high-volume email programs across the organization. 

What you have

• 8+ years of relevant experience in UX design, digital marketing experience, interaction design, product design, content strategy, or equivalent roles.
• Experience leading UX or experience standards work across digital marketing channels, including web, email, and mobile.
• Strong understanding of content strategy and structure, information architecture, and taxonomy.
• Experience using and contributing to design systems, with proficiency in Figma and applied use of AI tools or AI-enabled workflows as part of the design process.
• Ability to communicate clearly, influence without direct authority, build alignment, and form strong cross-functional partnerships.
• Online portfolio demonstrating design thinking, problem-solving, and client-centered digital experience outcomes. 

 Preferred Qualifications 

• Background creating marketing standards, templates, reusable components, or channel guidance that enables teams to deliver at scale.
• Familiarity with modern content management systems and development platforms like Sanity and Vercel.
• Experience supporting client-facing experiences in regulated industries, financial services, complex enterprises, or large matrixed organizations.
• Ability to mentor designers and help teams adopt new standards, tools, and ways of working.