Product Marketing & Engagement Initiatives Leader (Business Initiatives Sr Manager)

Minneapolis, Minnesota
September 24 2020
Retail Banking
Job Description

About Wells Fargo

Wells Fargo & Company (NYSE: WFC) is a diversified, community-based financial services company with $1.9 trillion in assets. Wells Fargo's vision is to satisfy our customers' financial needs and help them succeed financially. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, investment, and mortgage products and services, as well as consumer and commercial finance, through 7,400 locations, more than 13,000 ATMs, the internet (, and mobile banking, and has offices in 32 countries and territories to support customers who conduct business in the global economy. With approximately 260,000 team members, Wells Fargo serves one in three households in the U.S. Wells Fargo & Company was ranked No. 29 on Fortune's 2019 rankings of America's largest corporations. News, insights, and perspectives from Wells Fargo are also available at: Wells Fargo Stories.

The Role

Wells Fargo's Merchant Services organization is nationally recognized for its ingenuity and reputation as a leader in the electronic payments industry. We are searching for a Product Marketing & Engagement Initiatives Leader.

This senior role on the Digital & Acquisition Enablement team will lead a team to drive business initiatives with a focus on product marketing & engagement. The role's responsibilities will include developing effective product value propositions and customer-facing product materials, as well as overseeing customer communications activities. The leader will be responsible for modernizing/digitizing paper-based approaches for customer interaction where possible. The leader will also be responsible for aligning the Digital & Acquisition Enablement team's approach with other Wells Fargo Centers of Excellence, including business process management and the adoption of enterprise-wide tools/systems for document retention.

The ideal candidate will have experience successfully driving complex business initiatives in a marketing and communications environment, preferably in the financial services and/or payment industry. The ideal candidate will also possess strong strategic leadership capabilities; outstanding written communication skills; exceptional attention to detail; and a flexible, team-oriented approach. Experience with a business target audience (from small business to corporate) is preferable.

San Francisco and Concord, CA are the preferred locations, though other locations including Charlotte, Minneapolis, and Phoenix will be considered. The position includes a 10-20% travel requirement in a typical (non-Covid) environment.

Key areas of work include:
  • Developing and communicating effective value propositions at the Merchant Services category level and product-specific levels
  • Creating compelling customer-facing product materials in collaboration with the Digital Marketing leader and the Channel & Partner Enablement leader
  • Modernizing/digitizing current paper-based approaches for customer interaction with the goal of an end-to-end digital interaction experience
  • Managing customer communications activities in compliance with required payment network changes, equipment software updates, pricing changes, product changes, etc.
  • Enabling customer experience strategy, including defining and executing the approach for communicating with priority customer segments
  • Developing and leading initiatives to enable product management strategy, such as programs to enhance product activation and/or feature usage
  • Leading initiatives that align the Digital & Acquisition Enablement team's approach with other Wells Fargo Centers of Excellence, including business process management and the adoption of enterprise-wide tools, systems, and processes for document retention

Required Qualifications

  • 10+ years of experience in one or a combination of the following: project management, implementation, or strategic planning
  • 5+ years of management experience

Other Desired Qualifications
  • Demonstrated success in product marketing and/or communications program development and execution
  • 2-3 years' experience developing strategy, priorities, roadmaps, business cases for a product, service, or marketing channel
  • Ability to translate business and customer needs into tangible recommendations. Uses analysis to identify and define business requirements, while supporting the validity of the final product
  • Experience developing and refining effective product value propositions
  • Process design or improvement experience
  • Ability to identify risk factors and ensure enactment of appropriate controls
  • Project leadership experience with completed deliverables under deadlines
  • Ability to influence, partner, and negotiate with senior business leaders to gain commitment to accomplish business goals
  • Ability to influence and collaborate at all internal organizational levels
  • Experience leading complex cross-functional initiatives
  • Excellent verbal, written, and interpersonal communication skills
  • Self-starter and highly motivated for success
  • Advanced Microsoft Office (Word, Excel, Outlook and PowerPoint) skills
  • Experience communicating to small, medium and/or large businesses
  • Experience in the payments industry
  • Experience transforming paper-based communication approaches to digital-based communication approaches
  • Experience presenting findings and recommendations to stakeholders of multiple levels, including executive sponsors
  • Comfort with shifting priorities, and an intuitive sense of relative perspective
  • MBA or other Master's degree

Location: San Francisco, CA (preferred); Concord, CA (preferred); Charlotte, NC; Minneapolis, MN; Phoenix, AZ may also be considered


All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.

Relevant military experience is considered for veterans and transitioning service men and women.
Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

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