Tony Robbins, the self-help guru nicknamed the “mahatma of motivation,” is taking his toothy smile and his message of self-empowerment to financial services, where he hopes to be the face of the registered investment adviser business.
With a book, “Money: Master the Game” (Simon & Schuster, 2014), out this week, he intends to shine a light on investment advice, and help consumers understand what they are paying for and why the brokerage industry traditionally hasn't put clients first. As part of that campaign, he's throwing his star power behind the fiduciary standard and the advisers who follow its tenet of always operating in the best interests of their clients.
“I'm going to work extremely hard to be the voice for the industry,” Mr. Robbins said in an interview. “To say, 'These are the independent advisers who by law have to have a level of integrity and made the jump to put you first.'"