The topic was: Session 3: Recruitment Advertising – 7/10/2014 – Writing Job Postings Top FA Talent Will Notice Peter shared some of his carefully thought-out formulas and strategies for engaging TFA's (Top Financial Advisors) in the job posting. Here are a few of the ideas:
Peter's Golden Rule of Recruiting states: "What you do to recruit the best talent will also recruit mediocre talent - but the converse is not true.
Here is Peter's formula for a sound Job Posting Methodology: Step 1 Create an Engaging Title - TFAs have the attention span of a gnat. Here is one way to create an impelling title: the acronym LSS stands for Location + Skill + Sizzle Examples; Downtown Chicago - Experienced Successful Financial Advisor - Who wants to be even more so! Midtown Manhattan - Skilled Financial Advisor - At a place for Rising Stars! Houston Galleria Area - Certified Financial Planner - Work with Billionaires! Now try one of your own! Stay tuned ... we will discuss more including: Step 2 Develop an electronic sales brochure - TFAs must be convinced to change devils. Step 3 Format the ad for maximum impact online - TFAs don't read ads, they scan them. If would like to view the replay of this webinar, please contact firstname.lastname@example.org and we will be happy to send you a link to the on-demand recording.