“My whole practice is based on the hypothesis that millennials are too busy, finance is complicated and they are looking for an outsourced single quarterback to make their life easier with someone they can trust,” says a millennial financial planner based in the Cleveland area. He's right.
Because he understands his audience, this advisor's RIA business is booming. He was one of the youngest attendees in a group of 400 incentive trip qualifiers recently in Las Vegas for a major insurance company.
His niche is the millennials and, like all aggressive salespeople, he wants more of them. We discussed some of the things he's doing to continue to penetrate and deepen his network with his millennial clients. He's targeting them in three main ways.