3 Ways Financial Advisors Must Change To Survive The Commoditization Of Robo-Advisors |kitces.com | by Michael E. Kitces

As so-called "robo-advisors" continue to grow, offering their services to more and more consumers at a modest 0.15% - 0.35% cost, the question arises whether such services will ultimately be a threat to traditional advisors. Can human advisors survive in a world where robo-advisors commoditize the cost of passive strategic portfolio construction down to almost nothing?




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