Doing the Right Thing at the Right Place By Peter Weddle


Most job seekers think that you can achieve success with a job board today the same way you did before the Great Recession. You can't. The continuing slow pace of hiring means that a job posting generates dozens, sometimes hundreds and occasionally even a thousand or more applications. If all you do is hit the Apply button, therefore, the chances are high that you will be lost in the herd, even if you are well qualified for the opening.

What's the alternative? Practice- The Application Two-Step.

Step 1: First, prove that you care enough to invest some time in your application. Never submit a generic resume, but instead, always tailor your resume to the specific requirements of the opening. Second, prove that you can follow directions. Submit your resume exactly as instructed in the job posting. If the ad says to upload it to a form, don't attach it to an email message. If it says to embed the document in an email message, don't attach it. Recruiters are typically juggling twenty or more openings at any one time, so they have no time or patience for anyone who colors outside the lines.

Step 2: Since your application will likely be just one of many, immediately begin networking to find one of two kinds of people who have a very specific attribute: They are someone you know or someone with whom you share an affinity (e.g., you both are members of the same professional society or graduated from the same college) and they are an employee of the organization with the opening. Reach out to them and ask if they will walk your resume into the HR Department and refer you to the recruiter who's working on it. The referral will virtually guarantee that your resume will be reviewed and your candidacy seriously considered.

In today's job market, the key to success is optimizing what you do and how you do it. You want to maximize your effectiveness while minimizing any inefficiencies in the process. Or, to put it another way, you should use the two best ways to find a job all in one.

Thanks for reading, Peter Visit me at

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