You are an accomplished professional with an excellent resume, yet time after time you are not invited to a second interview. Something is going wrong in the interview. One key aspect of interview success is company research. It is as important to know the company so you can tailor your talking points to show the hiring company how you match a need and fit the culture. You also need research data to show you are astute and interested enough to learn everything you can about the company. The following are the basic elements of company research.