Building Your Online Career Brand: Five Tools for Job-Seekers | Quintessential Careers by Randall S. Hansen, Ph.D.

Are you still using Monster or CareerBuilder to post your resume or search for jobs? Are you wasting countless hours each day searching for jobs online -- with minimal or no results for all your efforts? Are you searching for a better way to find a new job or career?

If you answered yes to one or more of these questions, this article will provide you with the tools to proactively take control of your job-search while using the Web to build your career brand.

What is your career brand? It's a combination of your reputation as a worker combined with a promise of your potential and impact on future employers. Your career brand can start with a resume (if it's a good resume), but goes far beyond traditional job-seeking methods to include a plethora of tools.

The goal of this article is to help you to understand and use these online branding tools to establish or build your online reputation. Branding guru Dan Schawbel refers to these as your "digital assets." The future of job-hunting -- your future success in job-hunting -- will require establishing and managing your online career brand.


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