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The Deliberate Campaign

When it’s time to build an effective recruiting system, planners have to sit down and think about what’s involved in creating a campaign.

A campaign to reach top-tier financial advisor professionals, or anyone else with specific skills and experience, has to be targeted, consistent, and diverse. A scattershot approach isn’t likely to work. Recruiters have to set the bar high, both for themselves and for the people they’re targeting. Read More

BrokerHunter University Webinar Series
Thursday, February 5, 2015 – 2:00 PM Eastern
Join us for Session 10 of BHU: Pipelining – Warming Top Financial Advisors Up to Move When the Time Is Right. This session will present the steps a financial service company can take to build a database of contacts among top financial advisors and communicate with them at the right frequency. Also, the right content is important to sustain their interest in the company so that it is the first option they consider whenever they want to make a change in employment. Register to attend today!

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The Cost of the Empty Desk

Sometimes in the day-to-day activities of running a business it is easy to overlook things that should be a priority. Certainly generating revenue by doing good business is vital; but how are you going to go about growing your branch’s gross production? Most branches spend a lot of time trying to get more out of what they already have – there’s nothing wrong with this – after all this is the bottom line. But consider these questions: Should you be doing more recruiting? Do you have any empty desks? Do you have the room and authority to add additional brokers? Is there management emphasis on bringing in new producers? If the answer is yes to any of these questions, then maybe it is time for a fresh approach! (In case you need some motivation to justify the time, energy and money that is required to successfully recruit – take a moment to reflect on what bringing on additional producers can mean to your branch.)

The math is simple; number of producers x average production per = Additional branch revenue. Go ahead and subtract the producer payout per your grid to see the net contribution.

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