BH's Employer Connection: Marketing Matters
Published: April 07 2015
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"The private sector has added 12.1 million jobs over 61 straight months of job growth, extending the longest streak on record." Total nonfarm payroll employment increased by 126,000 in March, and the unemployment rate was unchanged at 5.5 percent, the U.S. Bureau of Labor Statistics reported today. Employment continued to trend up in professional and business services, health care, and retail trade. Specifically, the finance and insurance industry rose 6% from February to March. Read More
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October 21, 2015 - Virtual Career Fair
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TIPS FROM BROKERHUNTER
Speaking engagements, local seminars, e-campaigns, social media, and blog posts - the list can go on and on. Marketing is time consuming and many times hard to measure. However, before you decline your next public engagement event, it's important to know that "over 80% of firms received referrals from someone who wasn't a client."*
That's right, while sometimes marketing campaigns and events may seem uneventful, the results inherently may still be in the pipeline. This type of referral is called "expertise-based." Displaying yourself and your firm as a "thought leader" can provide as many, if not more, referrals than actual personal contacts or reputation alone based referrals.
The best part of expert-based marketing is that it is two-fold. Not only will it attract clients, but quality candidates will be referred as well. Firm reputations as thought leaders will attract better, more qualified talent. Therefore, marketing, even when appearing unmeasurable, will generate results for your firm.
*Frederickson, Lee "New Research Report: Referral Marketing for Professional Services Firms", HINGE Marketing 1.26.15