BH's Employer Connection: Marketing Matters

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March 2015 Employment Report Extends Longest Streak on Record!

"The private sector has added 12.1 million jobs over 61 straight months of job growth, extending the longest streak on record." Total nonfarm payroll employment increased by 126,000 in March, and the unemployment rate was unchanged at 5.5 percent, the U.S. Bureau of Labor Statistics reported today. Employment continued to trend up in professional and business services, health care, and retail trade. Specifically, the finance and insurance industry rose 6% from February to March. Read More

SAVE THE DATE FOR THIS UPCOMING EVENT
October 21, 2015 - Virtual Career Fair

Receive 50% off regular sponsorship of BROKERHUNTER'S Virtual Career Fair if registration received before 4/30/15. The event is scheduled for October 21st and is the most cost effective way to interview hundreds of qualified candidates without packing a suitcase! To take advantage of this special, register here.

 
50% Discount off Virtual Career Fair until April 30th!
 

APRIL SHOWERS BRING... RESULTS!
April is known for rain, so why not make the most of it? Rain your message down on candidates! The BranchPAC 300 Project allows Branch Managers to "own your market" and geographically target qualified candidates. Additionally, this turn-key program will drive your brand, marketing, and recruiting to new levels, while you... well, do what you do best! Let BROKERHUNTER'S expertise spring your new recruiting plan into action!

Visit BranchPAC.com to check availability or to request further information call Bernie at 888-955-6795 x206.

TIPS FROM BROKERHUNTER
Marketing Matters

Speaking engagements, local seminars, e-campaigns, social media, and blog posts - the list can go on and on. Marketing is time consuming and many times hard to measure. However, before you decline your next public engagement event, it's important to know that "over 80% of firms received referrals from someone who wasn't a client."*

That's right, while sometimes marketing campaigns and events may seem uneventful, the results inherently may still be in the pipeline. This type of referral is called "expertise-based." Displaying yourself and your firm as a "thought leader" can provide as many, if not more, referrals than actual personal contacts or reputation alone based referrals.

The best part of expert-based marketing is that it is two-fold. Not only will it attract clients, but quality candidates will be referred as well. Firm reputations as thought leaders will attract better, more qualified talent. Therefore, marketing, even when appearing unmeasurable, will generate results for your firm.

*Frederickson, Lee "New Research Report: Referral Marketing for Professional Services Firms", HINGE Marketing 1.26.15

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